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One of the Chinese leading bike rental service Ofo will soon launch its services in India in association with Paytm. The rental bikes can easily be opted by the users through the standalone Paytm App. Alibaba is the common chord between the association as it is one of the major investors in both the companies and is now looking forward to cross leverage from businesses from both ends.
Ofo will soon commence its services in Chennai, followed by Ahmedabad, Indore, and Bengaluru. Users can avail bike rental services at a price of $1 per hour. These cities still see less of 2 wheeler traffic and have comparatively less competition from taxi hailing apps like Ola and Uber. Bengaluru shall be going to be modelled as a case study to replicate their launch strategy in comparing cities like Delhi NCR and Mumbai.