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Paytm claims 3X growth in transactions during 12/12 festival.

Paytm Founder Vijay Shekhar Sharma exuberant speech at Paytm annual function went viral!


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Paytm claims to have seen 3x growth in transactions across offline merchant partner stores in its second edition of its 12/12 festival. The festival was held on December 12, the shopping festival was aimed at driving sales for offline merchant partners accepting Paytm.

Speaking on the development, Kiran Vasireddy, COO of Paytm said, “Paytm has become a preferred choice for in-store mobile payments in the country. The ‘12.12 Festival’ successfully drove high footfalls and transactions for our millions of offline retail partners through mobile payments. The excitement around this event from both consumers and merchants are overwhelming, and we will continue to strengthen our relationship with the country’s retailer community with many such initiatives. The event also saw the participation of local merchants and neighbourhood stores across tier II and tier III cities including Pune, Ahmedabad, Jaipur, Indore, Lucknow, Chandigarh, Coimbatore and Kolkata.”

Paytm has been on the growth spree post Demonetisation and has grown exponentially. A sneak peek into some of the key metrices for Paytm and its competing digital wallets in India.


Paytm – Quick Statistics
Merchants 30 lakhs
Consumers 230 million
Paytm has crossed 100 million downloads and currently has 230 million mobile wallet users.
It has also hit 5 billion GMV and is currently clocking INR 120 crores worth deal daily
Has launched the POS Service for all merchants across PAN India
Post Demonetisation, it has grown into three folds with 7 million + transactions daily
The company has also launched its Fintech Services in Cananda
Paytm has also launched recurring billing service for digital subscription cloud-based companies, such as content apps and websites, newsletters, utilities and media companies.
BHIM App – Quick Statistics
Downloads 20 Mn+
Transactions per day  5 Mn +
Mobikwik – Quick Statistics
Merchants 5 lakhs
Consumers 55 million
Has recently tied up with 391 toll plazas in India to pay through their app
Allows merchants to transfer the amount in their account with 0% facilitation fee
Mobikwik with a user base of 40 million has seen a growth of 40% in daily app downloads.
Also has partnered with Mumbai Traffic Police
Freecharge Quick Statistics
Merchants 6 lakh
Consumers 50 Million
Has recently partenered with IOCL, BPCL and HPCL across the country.Will be available on major petrol pumps in India
The list includes nearly 26,000 petrol pumps of IOCL, nearly 13,500 petrol pumps of HPCL and nearly 13,800 petrol pumps of BPCL.
Will also be available to pay with 17,000 LPG distributors across the Country.
Paypall Quick Statistics
Total Volume of Digital Payments Globally $282 Billion
Total Volume of Mobile Payments Globally $66 Billion (23% of Total Digital Payments)
Paypal has lesser volume of total payments through mobile which will always lure Paypal towards Mobile Wallets in India which is an emerging market for Fintech Companies worldwide
Paypall has officially launched their services in India, exactly after one year of demonetisation
Google Tez Statistics
Consumers 8 Million
WhatsApp Statistics
Consumers 200 Million
They are testing their services in India. Have tied up with leading player like Book My Show for their beta stage
Hike Statistics
Consumers 100 Million
Chat turned digital wallet is looking to expand its horizon from peer to peer transaction through payment integration through an extensive network of merhants and banks


1 Comment

1 Comment

  1. Soumya Vikash They are far away than any competitors reach. Now I think its the time they have to bring in changes in their customer service model, as they need much improvement in them!

      Reply14 Dec, 2017 12:52 PM

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