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Bollywood backed Fresh juices Startup Raw Pressery to go International, raises $6 Mn.

Bollywood backed Fresh juices Startup Raw Pressery to go International, raises $6 Mn.

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Bollywood backed Organic and fresh juices Startup Raw Pressery has raised $6 Mn (INR 40 Cr) from existing investors Sequoia Capital, Saama Capital and DSG Consumer Partners. The Startup seems to be looking to grow in manifolds and this round of funding will impact its geographical reach, as the Startup claims to be focussing UAE and Saudi Arabia.

Speaking on the development Raw Pressery founder Anuj Rakyan said, “The company has grown 120% since last year, on the back of greater distribution (reach) and acquiring more accounts. Geographically, we are now in 15 cities in India and we are also available in Dubai, Abu Dhabi and Doha. We have just forayed over there. In India, we are available at 1,600 points of sale. A portion of the funds will also be spent on developing the company’s cold chain logistics infrastructure as well as other operating expenses including marketing and talent acquisition.”

Recently leading actresses of Bollywood Jacqueline Fernandez has funded RAW Pressery for INR 3.5 Cr. The company has been promoting its product efficacy through channels like Instagram where actresses Like Jacqueline Fernandez have more than 13 million following.

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