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The incumbent ruling party in India viz BJP is developing a chat platform – BJP Connect which will create quick and easy surveys, help people interact and participate through poll and form or reject opinion around state and national issues.
BJP is seeking a way to understand the pulse of the voters community and thus wish to bring in an effective way to capture, record and analyse it. The pilot run of the app has already been tested and as per the media reports it will first be tested in the upcoming Karnataka elections. The app will be officially launched by Amit Shah, at the time of his visit to the BJP’s IT cell in Karnataka next month.
BJP has dumped other national parties around the usage of digital medium for promotion and gauging consensus in order to remain connected to common citizens. On the other hand, the iconic Narendra Modi app seems to be flourishing and gaining millions of users, making it more viable for the party to focus on digital media as a potential marketing tool.
During the UP elections the Party has created more than 8000 Whatsapp groups leading to a channel for disseminating the party rally information, programs and ads promising wellbeing right into the smartphones of the people while other party were busy complaining about the digital efficacy of such platforms.