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Flipkart announced its plans to move into groceries sales after the successful launch of Amazon Fresh. Amazon has launched its online grocery shopping service Amazon fresh. It launched its services in Texas, US and later in this year Amazon has also ventured into some sizeable markets like London and Boston. In India they have started piloting in selected Indian cities as of now.
Indian FMCG sector is widely intruded by Ecommerce players yet daily groceries like vegetables, fruits are still to be served by them. Vegetables and fresh fruits have low shelf life and currently much of the items in traditional Indian Groceries Market is still to be brought online. There are small players who are trying to encapsulate this opportunity but Flipkart has now decided to push its portfolio to include Groceries now!
Flipkart CEO Binny Bansal said “There’s definitely room to build a profitable grocery business, but it’s hard. That doesn’t mean it’s not possible, but it’s hard,” as per Reuters. He added further “You will see more furniture in three-four months. We’re ramping up our selection and experience as well. We’re basically building capabilities for furniture. Flipkart aims to provide furniture assembly services that are key to making headway in this segment” reported in Livemint