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Amazon Prime Video’s unlimited ad-free and on-demand service launched in India for a pricing annual subscription of Rs499. Amazon prime is finally registered its presence after an year launch of its rival Netflix in India.
The incumbent Global OTT playes in India are Hotstar and Netflix. Hotstar is priced for INR 199 per month and Netflix is priced for INR 500 fee for a single month while Amazon prime is much cheaper, costing INR 42 per month. Also, those who already have an Amazon Prime subscription now get video streaming as well, for no extra charges. Its portfolio has some of the popular blockbusters both Hollywood and Bollywood for 2016 such as Salman Khan starrer Sultan, Tamil superstar Rajnikanth’s Kabali and Hollywood money spinner Batman vs Superman – Dawn of Justice. Its international shows include Mr. Robot, The Night Manager, Lethal Weapon, The Good Wife and Two and a Half Men. Also Amazon prime had started production of new Indian Amazon Original Series with Ram Madhwani, Prasoon Joshi and comedy collective All India Bakchod (AIB), among other as reported by LiveMint.
|Major OTT | On Demand Subscription based Content Players in India and their pricing
|Names||Pricing per month (INR)||Time Spent in India (App Anni Estimates)||Languages||Famous Shows|
|Amazon Prime||42||7886 million (in Mins. Nov, 2016)||Tamil, Telugu, Marathi, Hindi, English, Bangla||Mr. Robot, The Night Manager, Lethal Weapon, The Good Wife and Two and a Half Men|
|Netflix||500||633 Million (in Mins, Nov, 2016)||English, Bangla, Hindi, Tamil||Stranger Things, The Crown, Luke Cage and Narcos|
|Hotstar||199||NA||Tamil, Telugu, Marathi, Hindi, English, Bangla, Gujrati||Game Of Thrones, Veep and Silicon Valley|