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One of the leading corporate giant Adani Wilmar has decided to come onboard with Infibeam to sell its product online under the title of “Fortune Online”. As per the agreement “both the firms will develop, integrate, implement and maintain an online ecommerce and mobile platform with integrated logistics framework for on-demand customer purchase of Adani Wilmar products.”
Nearly all the big corporate houses have tried their luck & labour in ecommerce however all of them have failed to sustain with the dynamics. Tata’s ecommerce initiative after CROMA, Tata Cliq hasn’t worked well, Abof from Aditya Birla Group is heading towards its shutdown and Kishore Biyani has deferred to get into ecommerce for the next 2 years atleast.
The Ecommerce Industry has changed with Snapdeal and Flipkart merger not happening
With almost 6 months of efforts, all in vain, to make the Snapdeal and Flipkart merger happen, Softbank finally gave up and subsequently funded another $2 Billion to Flipkart out of his $100 billion Vision Fund to flipkart. With $4 Bn cash pile in Flipkart, Ecommerce Industry has been experiencing again the discounting way of customer acquisition and with players like Alibaba, Softbank and Amazon coming to take part in the war, leading corporate houses in India want this to settle before they take plunge into this segment.
Infibeam: The silent ecommerce player
Infibeam is called as a Silent Ecommerce player as during the early days when others were raising private capital, it restricted itself. Also they did not get too aggressive in customer acquisition to drive the B2C business and has been especially pushing the B2B e-commerce enabler platform BuildaBazaar. Recently the ecommerce company has merged with Payment Gateway CC Avenue with itself to strengthen its financial arm and with DRC Systems to strengthen its Supply Chain and CRM
CONQUERING INDIA MEANS TAKING LEAP GLOBALLY
India is the fastest growing Ecommerce Markets across the Globe. According to Forrester Research, one fifth of total retail sales (approx.) will take place online by or before 2021 in Asia Pacific. The major pie of 78 percent of that will be coming from mobile (against 63 percent in 2016). The study further adds that online retail via mobile will grow at CAGR of 15.6 percent, to reach $1 trillion in 2020 nearly double from $539 billion in 2016. The report also concluded that China may remain the largest market for e-commerce globally, followed by the US; but it is India that is the fastest-growing e-commerce market.